Well, C.S.I. certainly is popular, with it's several million fans, but I can think of an example of the second key concept that affected almost as many people... and for many it was in a much more negative way.
On October 30th, 1938, the U.S.A. tuned into their radios and were shocked to hear about the arrival of martians (aliens) on planet earth. There was a widespread panic, many people fled, a few committed suicide. The majority of these people turned on the radio too late to hear the broadcaster say that what they would be listening to was a work of fiction, and meant only for entertainment. We know the story well, over seven decades later it remains a hit and was recently made into a movie.... The War of the World's.
Why did so many people have such a panicked reaction to this "construction of reality?" Well, part of the reason is that the audiences of media determine the meaning in what they see/hear, which I'll explore in my next blog. Another reason is that the radio broadcast was created to sound threatening and frightening, it was meant to be a scary story... and they took the "scare" tactic a little too far in their construction. This construction of reality had a more immediate effect than C.S.I., which has made changes to our court proceedures and our perception of crime scene invesigation over a period of time, however it is still an example of how media constructs reality... and society reacts to whatever reality is constructed for them.

What a great extension....
ReplyDeleteHere is a link to the original radio broadcast. http://www.youtube.com/watch?v=YTvU9j3og5k and a documentary about this media prank....and its impact on society....
http://www.youtube.com/watch?v=ol3NRuMOEGk&feature=related